Earlier, the influencer marketing arena was restricted to celebrities only, and few dedicated bloggers. But now, you can find various platforms for your brand where you can find the right influencers.
It is a type of social media marketing where your brands or products are promoted by influencers who have many followers on their social media platforms. Not only that, but you also need to choose an influencer who works in the same niche, and they can drag some potential customers to your brands or products.
There are various online advertising platforms available and you can easily choose the best one for influencer marketing.
For example, Google AdWords is an online marketing platform where you can increase your sales by directing a consumer to click on your ads, but placing your ads on the right platform or website is very important in this regard.
In this case, you can get in touch with the best web development company in India because they can easily evaluate and identify the right influencers for your brand.
10 Ways to Evaluate Influencer Marketing for your Brand
PortfolioPortfolio for influencer marketing, you need to follow some creative strategy and you have to invest your capital on the right influencers. Plus, influencer marketing will take some time and inexperienced people cannot establish their brand through influencer marketing.
So before starting your campaign, you need to check the portfolio of an influencer and you must review the feedback of their customers who have worked with them. It is really a daunting task to evaluate an influencer by a novice person or start-ups, and you can hire the best web development company in India in this regard.
Social media followersSocial media followers to establish your business through social media marketing, you need to plan a clear marketing strategy and you must know the demographic details of the audiences which you wish to reach.
A reliable influencer can provide the necessary details including the geographic location of their audiences along with their age and gender. So you can easily identify your target audiences accordingly.
Contentyou need to check the content that the digital influencer creates. Is it a blog where people write on various topics? Or are they just podcasting various news to reach diverse people?
You need to check their content along with their marketing collateral, and if you find them suitable for your brand then you can go for it.
CommunicationInfluencers on digital marketing platforms always get in touch with their followers and they used to generate unique content on a regular basis. If they do not communicate with their audiences or followers on a regular basis, then you cannot get suitable results from your influencer marketing.
An active social media influencer will post at least five contents on their pages per week and they follow a regular conversation with their followers. So you must check their engagement levers with their followers before you promote your brand on their platforms or pages.
EngagementMarketing means channelizing the brand or products through various platforms to reach potential customers, and you can invest your capital on influencer marketing when your brand is viewed by the people.
You can find some influencer channels where you can promote your brand, but does the channel have good follower engagement? Does the channel receive good amounts of replies, likes, and retweets? In this case, you need to check their pTAT score which is known as people talking about this.
An influencer cannot receive a robust engagement rate if they have poor quality content and fake followers. You can find some social media pages with a million followers and you can find them suitable for promoting your brand. But, if you notice their pages and pTAT score then you can find it unsuitable because most of their followers are inactive.
CostReliable influencers can work with your brand repeatedly and they can advertise your brand for a longer period of time. There are some influencers available where you can promote your brand for the first time, and afterward, they will double their charges.
So you must check their payment strategy and pricing before you choose. To save your cost and choose the right influencers for your brand, you can hire the best web development company in India because they can easily evaluate different influencers, and choose the right one which is perfect for your niche.
Reciprocal rateThere must be a strong connection between influencer and brand and you must choose some influencers who are working on your niche. Even, influencers will fail to engage their audiences when they generate diverse content, and they will not allow you to promote your brand on their platforms or channels if they find your products unsuitable.
For example, you should not choose a celebrity to promote your brand who does not have any connection with your niche.
Persuasive messagesYou must check the conversational tone of the influencer. There are some influencers who can directly approach their followers to buy your products or services, and there are few influencers who can promote your brand naturally and generate good content on your brand.
“Hard Sales Pitch” is very sensitive and followers can leave the room due to such recurrent sales pitches. In this case, influencers can promote your brand with good content and blend the content with the sales pitch.
You must avoid pressured sales communication strategy for your brand because it will have a negative impact on your business. If you are not aware of such good content then you can consult the best web development company and they will make your content rich and promotional.
SustainabilityGood influencers cannot promote explicit content and they do not endorse competitive brands or products. This is an advantage of influencer marketing because they cannot promote any brand or products which are offensive for some customers. If you find an influencer who promotes such brands or products then you must avoid them.
AuthenticityYou can find many celebrities who have active social media pages and they have several accounts on Twitter, Facebook, Snapchat, and Instagram. They have millions of followers on their social media pages. Do you know that you can easily buy thousands of followers within a week?
So do not judge their followers and always check the authenticity of their followers. But, it is really difficult to identify such fraud influencers, and you can use some software like FollowerCheck to identify their fake followers. Similarly, you can use BotOrNot to check their twitter account.
But, sometimes you cannot identify fake accounts of their followers with this software and you need to hire a genuine web development company India in this regard. A registered company can evaluate an influencer manually and check their follower’s accounts individually. Even, they can cross-check their followers by connecting with their accounts.
So influencer marketing is a good way to promote your brand because you can reach potential customers with this marketing strategy. But, choosing the right influencer is not an easy task, and you can lose your capital by investing in fake influencers. So to choose the best influencers according to your brand, you can consult the best web development company India.