In the realm of commerce, maintaining a sterling reputation is essential. As a business owner, you aim for your enterprise to be synonymous with trust, competence, and unwavering reliability—a beacon of professionalism that others readily endorse. Attaining such a reputation relies heavily on delivering exceptional products or services and strategic SEO efforts that bolster the flow of positive recognition. Yet, sometimes your business may receive unflattering reviews despite your diligent efforts.
So, how do you revive your reputation when you cannot eradicate such negative reviews? The solution is leveraging Reverse SEO Services.
Understanding Reverse SEO Services
Reverse SEO, a robust reputation management stratagem, offers you control over how customers perceive your brand and website. It generally involves suppressing detrimental search results about your business for specific keywords, replacing them with showcases of your enterprise’s best attributes. The principle of “out of sight, out of mind” becomes pivotal.
SEO or Search Engine Optimization is about enhancing your website’s ranking on search engine result pages. Conversely, reverse SEO reduces the ranking of specific web pages, such as those featuring unflattering reviews of your business. By pushing these negative reviews down, they become less likely to be seen, and even if viewed, their lower rank may cause them to be dismissed by potential customers.
Strategic Steps for Reverse SEO Services
As with traditional SEO, implementing reverse SEO requires a carefully formulated plan. Here are the steps to help you suppress a negative review, ensuring that only positivity radiates.
Pinpointing the Keywords Leading to the Detrimental Review
Initially, the task is to identify the keywords causing the negative review to rank highly. The methodologies employed mirror those used to enhance webpage ranking. Using these techniques, we generate a list of keywords leading to the page with the unfavourable review. We also identify other factors lending authority to the opposing page, including backlinks and site structure. After this phase, we advance to the next step.
Optimising Other Websites for the Identified Keywords
Having pinpointed the keywords leading to the high-ranking negative review, the strategy involves creating and optimising other websites to rank for these keywords. These new sites will be neutral or positive and unrelated to your business. The goal is to leverage these keywords to promote positive sites’ ranking above negative ones.
If relevant, the identified keywords could also be employed on your web pages, causing your site to appear first instead of the one with the unflattering review, further diminishing its ranking. These keywords could additionally be incorporated into various social media profiles, thus raising the ranks of your business-related social media pages like Twitter, Facebook, and Instagram.
Backlink Building
Once identified, the backlinks utilised on the negative review page can be turned to your advantage. Backlinks, the links from other websites that lead back to another site, can be redirected to link back to your website instead.
Alternatives to Reverse SEO Services
Although the techniques above are proven methods for suppressing negative reviews and reviving your reputation, they require time to take effect. Suppose the negative review breaches any search engine regulations and standards. In that case, you can report it to Google or another search engine for de-indexing, preventing it from appearing in search results. Actions contravening Google’s guidelines include:
Disclosure of personal, confidential information in search results, e.g., personal phone numbers, home addresses, etc.
Suspicious activities such as negative SEO differ from reverse SEO as it involves generating low-quality backlinks to a rival’s site to reduce their ranking. Search engines prohibit this practice, and should be reported if discovered.
Trademark infringement. If another site uses your trademark in a manner that violates your rights, it should be reported.
Incorrect or outdated business information on the negative review page. If any business-related information in search results is false, it should be removed.
In the unlikely event that none of these applies and the negative review page does not violate any guidelines, there’s another solution.
Reconciliation
Occasionally, reaching an understanding with the person responsible for the negative review is feasible. You can engage in dialogue, inquire about their dissatisfaction, and reach a compromise. While rare, it’s plausible that the review author may agree to remove the negative review.
Managing Your Online Reputation
We can assist if you discover a prominent negative review impacting your business negatively. Our extensive understanding of SEO techniques can help rehabilitate your reputation if a prominent negative review has tarnished it. It’s essential to act swiftly, as the longer the negative review stays prominent, the harder it becomes to suppress using reverse SEO services.
