Instagram is one of the biggest social media platforms with more than 5M daily active users, it has turned into a powerful marketing tool for brands. It has become easy for every to reach his fans and customers through this photo-sharing platform. It is hard to gain followers on this platform. But these followers get lost, it really hurts. This article is going to help you in this matter.
Why do I lose Instagram followers? Why is my number of followers decreasing? These are certain questions that you have already asked yourself when managing your profile.
It is true that this may seem worrying because the logical meaning in the animation of an account on the social network is to constantly gain Instagram followers because you should improve as your Instagram presence increases.
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However, this is by no means inevitable, and it is important in this context to understand what can be the different reasons why you lose followers on your account.
Throughout this article, I will give you concrete causes that can have an impact on the size of your community, and we will see that in some cases you are responsible, but in other cases, external factors can weigh on your meter.
Here are the 5 Reasons why you lose Instagram Followers
You post too oftenThis first reason is often underestimated by many Instagram users, especially businesses. It may seem relevant from a business point of view to say “The more we post, the more we are visible to our followers”, which is true, but watch out for backlash!
People who have chosen to follow your account are ready to receive a certain amount of content from you, but will not necessarily be happy to “see only you” in their news feed.
Posting too often is therefore dangerous for two main reasons:
– You can tire your followers who will actually interact less, and this will penalize you in the Instagram algorithm.
– You can unfollow your followers who will unfollow from your account.
Even if some influencers or brands may have a high frequency of publication, it is because they are able to produce high-quality content with each publication, which is not necessarily the case for you.
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You post low quality contentThis second reason inevitably happens when you post too frequently on Instagram.
But not only that: your Instagram presence must bring real added value to those who follow you, and it can happen that certain brand or person accounts publish photos & videos that arouse no emotion among followers.
To overcome this second point, here are some reasons why Instagram users follow accounts:
– They want to discover new places, new recipes, new clothing, and new cosmetic trends.
– They want to master a new skill
– They want to be entertained
– They want to have fun
Your editorial line goes in all directionsThis is a common error when you do not define a real strategy for the animation of your Instagram account.
In fact, in this case, the content is sometimes fed from day to day, or when “we have something to say”. And maybe you find yourself in this situation.
The concern is that visitors to your profile when following your account followed you for a specific reason. If for one reason or another, you start publishing photos taken with a phone one day, then a flyer created in Photoshop, then a video with no subtitles, you risk losing the interest of your followers.
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It is important to think beforehand about a form of standardization of your Instagram account, so as not to “shock” the people following you, and give them “what they came looking for”.
Some of your followers have questionable practicesIn this case, you need not worry about losing followers: it is a very common practice (but which I do not recommend) to follow to tens, hundreds or even thousands of accounts on a very short period, then unfollow from accounts that have not followed up in return.
This practice is called Mass-Follow, and when it is detected by Instagram, the platform severely punishes the owner of the account for breach of the general conditions of use of the social network.
You can detect them quite easily: these are often accounts from other countries than yours, or people who obviously do not correspond to your target marketing heart.
The Instagram algorithm cleans up your followersTo determine the publications appearing in your news feed, Instagram has developed a computer program that sorts the content disseminated by the accounts you follow and displays only a part of them.
It is also able to identify accounts with dubious practices, and coming from “farms” of Instagram users, that is to say, created in mass, with biographies filled in automatically and almost no photo published.
The last big household of Instagram followers arrived in February 2019, which, depending on the size of the accounting community, led to a drop in the number of Instagram followers up to millions for the most popular users.
We do not know when the next will be but be calm in this case, it is not your fault, it is a normal procedure regularly implemented by Instagram, to sanitize and give more credibility to the numbers of followers displayed on the profiles. If you really work on these five things, you’ll start getting followers on Instagram instead of losing them.
How do I know who unfollow my Instagram account?
Would you like to know which people & brands have decided to stop following your Instagram account?
This information is not available on the social network but provided through additional applications.
But beware: it can slightly erode your morale if you see that one of your friends has loosely unfollowed from your account. Once installed on your phone, you will then need to log into your Instagram account with your username and password. Note that the functionality to generate unfollows people from your account will only start collecting data when you log in to this application. This means that it is not possible to know the unfollows of the past.
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