Your website is one of the most important tools for your business. It allows you to inform your clients about your services and products, attract more potential customers, build direct communication with the audience, and raise brand awareness.
However, a poorly made website will never be useful for you. So how can you check whether your website performs well? Read this post to find out, as it will be useful for product owners, beginner website designers, and anyone else who wants to check on the quality of their websites.
Key Elements of Professional Website Design
Interactive web design companies consider hundreds of parameters when assessing web design. However, these seven factors are the most important. These are the things your clients pay close attention too, and it’s easy to assess them without any extra tools.
Your main goal is to make a website convenient. It should be logical and convenient to navigate. Your web design should follow the general principles of website navigation. You can learn more about this here. Before releasing the new version of the webpage, conduct some internal testing. The content that you display should be easy for users to find.
Responsive web design adapts to different screen sizes and configurations. This means that the same website can be viewed on a variety of devices, regardless of resolution and screen format: on smartphones, tablets, laptops, etc. At the same time, it will be equally convenient for all formats. Responsive design is designed to display web content in a form appropriate to the device being used to access the page. Professional designers always develop websites so that they are responsive.
Consistency means that your design choices are the same for every webpage or web product by the same company. You can recognize the style of a particular business due to the brand colors, fonts, and buttons that they place on their pages. If you use round buttons on the main page, apply them to other pages as well. It reduces the time a user needs to learn to use your product and it looks more aesthetically pleasing.
4. Good copy
Your website describes a product or service. In order for the text to be effective, you need to hire a professional who will write it for you. You or your designer will not be able to write good copy because it takes experience and knowledge of many fields, such as psychology, marketing, and sales. You can design the most beautiful website in the world but it will be useless if you don’t let the marketing professionals do their work.
5. Helpful visuals
Images, videos, and animations can be a great tool to guide your user from one page of your website to another. However, they should only be used to supplement the other content that is already published there. Do not design animations or add photos for the sake of having animations or photos. Let the visuals be a helpful addition to the page’s main content.
Call-to-action (CTA) buttons are a must-have on any webpage where you want your users to perform a specific action.
CTA is a graphic element that motivates website visitors to take a specific action, for example: buy, download, subscribe to a newsletter, etc. CTA tells what exactly the visitor should do and what the owner of this page expects from him. A button can “offer” to place an order for a service or product, register an account, or receive free analytics.
CTA increases conversion, boosts sales, and facilitates the promotion of goods on the Internet.
7. Load speed
Finally, your website that is well designed, contains important, well-written information and useful graphics should load very fast. Compress images and use effective web design tools and frameworks. Your efforts will be spent in vain if your user will leave the page even before it loads.
Use these special services to check how fast your page is loading:
- Google PageSpeed Insights is the official Google tool for checking website loading speed, one of the most widely used among webmasters and SEO optimizers. Using PageSpeed Insights, you can analyze web resource uptime, performance, and user interaction.
- Pingdom tool is a detailed tool that uses more than 70 global factors to analyze the site, including download speed. The service estimates the download speed in milliseconds and gives general recommendations. You can check the resource by simulating calls to the server from different countries.
Follow these principles of quality web design to create outstanding digital products. Make your website responsive and fill it with useful content – your clients will definitely appreciate it!