The kids of today grow up on technology and what is more fascinating is that they have a built-in magnet for all-things-tech. Even as a mere 4-month old baby they want to get their hands on smartphones, tablets, and even the TV. So this is why parents look for ways to engage them in tech through educational and fun Kids App.
However, as user-experience is what keeps one interested in an app – you can only imagine how challenging it is for app development companies or developers to create a safe, fun, and engaging experience for the children.
Kids app is the best way to make screen-time a learning experience for children. But in case you are still not convinced, let’s discuss more for a better idea.
Why bother with Kids App Development?
Nearly, 53% of small children aged 3-4 use smartphones or tablets to use the internet. 79% of 5-7-year-olds and 99% of kids aged 12-15 use smartphones to access the internet. So you can imagine, how important it has become to develop apps for kids that benefit them and boost their brain activity.
This graph provided by Statista is a survey where parents have given answers to what do their children do on the devices. There is no denying that technology is a great part of every child’s life these days. And experts have predicted even a bigger involvement of mobile apps in their lives as the mobile app development moves towards high-tech technology of future – Artificial Intelligence, Augmented Reality, Smart Toys, Smart Assistants for Kids, and many more.
Looking at the graph above, you get the idea that visuals is definitely more browsed such as videos, photos, any kinds of shows and more. So when developing a kid’s app, you get the idea from the graph above as to which area can be used throughout the main idea and concept of the app.
Before diving into a useful guide as to how can you develop a kids’ app, let’s explore different types first.
Types of Apps for Kids
There are three major types that have been popular within the children and parents.
Gaming AppsWith gamification, the line between a complete gaming app and an educational app has been blurred. However, actual gaming apps have been popular with keeping kids occupied – As to get them away from these apps, is another challenge altogether. If adults can get addicted to mobile games, then you can only imagine what it does to the children.
Educational AppsEducational apps for children have become a necessity as even the adults feel more familiar with this way of teaching than the traditional one using books – which mostly get ripped by toddlers anyway. These educational apps have served schools and all educational institutes a great deal. From learning to speak, understand colors, and shapes for very young children to complete coding apps for children 10 and above; these apps have been a game-changer for children, parents, and teachers
Video Streaming AppsChildren love watching Disney, YouTube, CN, and more – these apps have provided everything from mindless fun cartoons to educational videos all wrapped in one app. As long as the content is filtered and child-friendly it is safe for them to stream for hours.
Developers and entrepreneurs can make their own video streaming apps that allow parents to choose from a wide library without fearing any adult content coming in the suggestion section or worse, randomly selected by their child when they take a peek somewhere else.
All in all, kids app can really further their development and positive reinforcements – making parenting easier for the parents.
How to Start with Developing a Kids App?
The first thing to know is you are tapping into a $2.2 BILLION’s worth of kids app market which makes your app’s prospects of reaping an adequate amount of ROI, great. So let’s start how can you actually get into developing one.
- Determine the Age of the Children Your App Will Cater to
This is the most important part of your development journey – which is to determine which age group are you targeting. Once you are aware of the age, you need to do your research as to which apps do they prefer, the difficulty level, attention span, and competitive analysis of your competitors.
- Who Will Be Downloading Your App
Is it the parents? Which is most likely, then you need to write an introduction and all content geared towards convincing them that your app is indeed useful for their children. Not only the written content, but you also need to design your app in a way parents would deem it acceptable for their children to be exposed to.
- Consider Gamification
Gamification has become an integral part of any kid’s app. It has all the elements to make your educational or video streaming app a thrill ride.
Make it friendly: children are more likely to learn better if it is fun, almost like a game. So your app should have creative challenges, animations, and a rewarding system.
Make an adaptive app: Know that every child has a different learning pace, so make sure there are enough stages and levels of complexities for all of them.
Make your app interactive: Elements like sounds or 3D touch that can add life into the entire experience will keep them occupied with your app. Take Endless Alphabet for example.
- Heavily Focus on the UI/UX design
Design or the visuals are the first selling point, the rest of the specifications come later for many users. Since we are dealing with kid’s app, the design challenges become greater and more complex.
The best way to tackle any design confusion is to take inspiration from apps that have to gain the trust and interest of the majority of the children – as the Disney app with cartoon graphic design ideas and more.
Bright colors, exciting animations, usability to the maximum, and interesting sounds – the necessary components of your app for children.
- Do not mistake kids with adults
Often when we are developing an app for children, we forget the key differences. When it comes to kids they:
Find challenges exciting: Children love puzzles and games that challenge them. Their curiosity level is high at this age and they would want to find the solution no matter what.
Need feedback on evert action: So you can add this in your app with positive reinforcement through a certain badge or rank when they solve it. However, when they do make a mistake do not let your app respond with negativity but instead thrown-in a hint or two to encourage them. Remember, every child learns at their own pace.
- Monetization woes
When it comes to kids’ apps you cannot gain much from in-app purchases. Why? Because consider this, you are dealing with children that are left alone with their devices by the parents so they can relax. Also, you do not want to restrict those kids with just a few functionalities and leave the rest to be purchased.
Here are a few things to consider when you are considering monetizing your children’s app.
– Simply make your app a paid app on the app store.
– Add a subscription fee as well.
In-app purchases simply do not work and drive away the parents; as they are looking for a hassle free entertainment app for their children.
Mobile app development companies make sure they are providing the best solution not just for the kids but for their parents as well – to enjoy. So make sure you do your research before diving into the kids app business.