Everyone wishes to generate traffic and increase readership on their website. The more your website appears on the first page of Google search, the more people will visit it! However, often when people check out their SERP statistics through tools like WMS SERP Checker, they find their websites ranking low. Usually, this can be solved with the correct and strategic use of keywords.
However, even if you know about keywords, are you sure you are effectively using them? It is important, now more than ever, to know all about keywords. They not only help increase traffic to your site but also help your content reach the targeted audience. Read on to find out how you can choose the best keywords for your site.
Know Your Audience
What is your target audience? What are some words they might type in the search box? These are some of the essential questions you must think about while generating content for your website.
Try and think about what the simplest terms related to your content are. For example, if your website is on books, maybe you can use “bookworms” or “bibliophiles” or even simply “books” as your keywords.
From friends to family, customers, etc., ask everyone what they might be looking for from a site like yours. Take down the first words that they say, ask them what they would type in the search box or what are the first words that pop up in their minds on hearing the topic. This will give you a good head start on what keywords you should use and avoid mistakes as you proceed.
Keyword Search Volume
The keyword search volume for a particular keyword gives you an idea about the number of people who search using that keyword. Plan out what are the best keywords you can use. Do not crowd your content with keywords just for the sake of it.
Think about what will answer your audience’s questions and strategize so that it does not get unnecessarily wordy. If your content fails to provide solutions for queries, Google will simply not put your website on the top of its search results.
Know Your Enemy
To beat someone else at their game, it is imminent you understand everything about the game! Look through some of the top pages in your niche. What are the keywords being used? Are they answering all the queries that might arise? What can you create better than them?
Try and understand the relevant keywords that they might be missing, as you can use them to bring more people to your page. While using your keywords, remember that it must show that your content is unique and provides solutions that others might not.
Structure Your Content
As mentioned, do not crowd your website with keywords. Sometimes, quality is indeed more important than quantity. Do not just look for keywords but also understand the broader idea behind the keywords that are relevant for you.
Accordingly, structure your content and divide it into relevant topics. This way, you can simply link your articles and content that fall under similar categories. You may have seen recurrent topics related to your niche, as you had researched on keywords. Remember to note these and utilize them efficiently. This increases the readability of your content.
Long Tail Keywords are keywords that are usually phrases containing three to four words. They might seem to have lower search volumes, but they are very useful to boost your site rankings.
These are keywords that are very specific to the topic. It is due to this high specificity that they tend to bring in more target customers. It is only when a person starts seeking something very specific that they will use phrases more particular to a topic rather than generic keywords.
Generic keywords also tend to get more crowded. Long Tail Keywords are less competitive on this front. They will not only help describe your product very well but will also pave the way for you to get the spotlight!
Track and Review Your Progress
It may seem you have used all the ways to use the best keywords. However, it is still important to check how they are doing. Once you have implemented most or all of these steps, remember to track the performance.
Keep a constant check on how your website is doing through WhatsMySerp. If you think that your keywords are not performing well, you might just have to re-evaluate and rethink your strategy. There can also be other factors that might have led to this like lack of correct marketing, wonky user experience, and more. Remember to carefully look through all factors to ensure the best for your website. Find out some useful tips and tactics on the WMS Blog!
The Internet and, more specifically, search-engine result algorithms are always changing. So, we always have to keep up with these trends to get the best possible results. Nevertheless, there is always a start to everything, and these pointers ensure that you begin on the right foot!