Australia is the sixth-largest country in the world in terms of land area, but its significance in the international community goes far beyond its size. It also has a highly developed economy, the 14th biggest globally. With particular strengths in agriculture, manufacturing, tourism, finance, and the service sector, businesses in the country are highly diversified.
With a highly developed and modern economy, Australian businesses engage in the most innovative strategies online. However, digital marketing has all but saturated the internet, and the competition in this digital business landscape is fierce.
One way to edge out your competition today is by extending your digital advertising efforts beyond the computer, phone, or tablet, and into the real world. In today’s modern market, the easiest way to do this is by using the best digital signage in Australia.
Tapping into the marketing potential of digital signage will do wonders for your business and might give you the advantage that you are looking for. Here are some of its benefits:
5 Essential Benefits of Digital Signage for your Business in Australia
Generate More Traffic
As all types of screens have dominated the minds of consumers, from smartphones to tablets to computers, retail digital signage will surely grab your target audience’s attention. This is, perhaps, the biggest draw of digital signage: its ability to turn heads and drive more people into your establishment.
Based on a study, 80% of customers who went into a store or shop were influenced by the digital sign they saw out front. If you do not invest in this technology, imagine the amount of opportunity your business would be missing out on.
Influence Purchasing Decisions
If implemented well, the best digital signage in Australia has to offer can compel people to make a purchase, even if they are not initially motivated to buy. This phenomenon is commonly referred to as the impulse buy.
Studies have shown that a strategically located digital sign displaying relevant information about a product close to its point-of-sale location can stir the viewer’s interest, often leading to a purchase. Around 44% of a test group admitted as much in a survey done on social media.
Enhances Online Digital Presence
By investing in digital signage, you can significantly build on the influence of your online presence. It gives potential customers a physical form of interaction with your brand in a manner that feels familiar to them. You can display some of your popular online content, such as positive tweets or helpful explainer videos.
Improves User Experience
Having a long queue in your brick-and-mortar shop is a good sign that business is booming. However, it is also a sure way to lose customers. Aside from improving your services to prevent this situation, you can use digital signage to improve your patrons’ experience as they wait in line. Innovative digital signs can make their waiting time more enjoyable by displaying interactive content. Aside from improving their experience in your shop, this will generate positive thoughts toward your brand and increase your base of loyal customers.
Flexibility in Marketing Strategy
While traditional outdoor advertising such as billboards does not leave much room for changes, digital signage offers unrivaled flexibility. You can easily modify its content to match the current trends in the industry and ensure continued relevance. It is also a useful tool to adapt to changing situations. A perfect example is an ongoing pandemic. You can use digital signage to convey important health protocols to ensure your customers’ safety while inside your shop.