Top 21 Most Popular Brands in UAE 2020

Long gone are the days where the UAE and the Middle East were just about oil and the petroleum industry. For the last two to three decades, the UAE government has been working tirelessly to ensure that the UAE has a more diverse economy. Thanks to many initiatives by the government and enterprising citizens, UAE now has the most diversified economy in all of GCC. The country is now home to many path-breaking brands, entertainment centers, and the world’s leading businesses. Another reason for its flourishing economy is its growing tourism industry as it is the second-largest contributor to UAE’s overall economy. 

Top 21 Popular Brands in UAE

Though the UAE is home to many popular brands and companies, let us look at some of the most popular brands in UAE for the year 2020. 

  • Emirates (Airlines)

    The state-owned airline, Emirates is the largest in the Middle East. Having commenced operations in 1985, the airline is currently operating 3600 flights per week and is now the fourth-largest airline in the world. Emirates has a mixed fleet of Airbus A380 and Boeing 777. There is no shortage of airlines around the world, however, this company has managed to become a crowd-pleaser not just in UAE but around the world as a result of their service and product offerings. Passengers love their Airbus A380 for the spacious cabin and smooth landing. However, be it AirbusA380 or the Boeing range, Emirates’ service has always been constant. Their in-house entertainment selection and exquisite meal plans have become the reason for their customers’ loyalty for years.

    If this was not enough, Emirates also has a reward system that lets its passengers collect miles every flight and redeem them quickly. If you sign up for the program on your first flight, you immediately get 2500 skyward miles. The more Emirates miles you collect, you can claim a lot of privileges including airport lounge access. Not only do you get benefits while traveling by Emirates airlines, but the miles can also be used on partner airlines such as Virgin America, Jetstar, Qantas, and Korean Air. 

  • Carrefour

    Carrefour, a French multinational retail chain, is one of the biggest hypermarket chains in the world. Carrefour UAE was launched in 1995 across the Middle East, UAE, and Asian countries by Majid Al Futtaim. Carrefour in the UAE, with 28 hypermarkets and 43 supermarkets is modeled as a one-stop destination to shop everything from groceries and food products to electronics, beauty products and much more under a single roof. This chain is also one of the largest employers in this sector for UAE with almost 9200 employees under its wings. Not just a favorite retail chain, Carrefour as a brand means much more for the UAE citizens and the country itself. The company has taken part in many philanthropic movements in the country and has supported the call for action against climate change and single-use plastic wholeheartedly. All the Carrefour stores are energy-saving with automated Air conditioning systems, heating systems as well as ventilation trackers. The company also rewarded customers who said no to plastic to encourage the use of recyclable bags. Carrefour UAE has had loyal patrons for many years in the UAE now and has also continued to reward them with exceptional service, quality goods, and great reward systems. By tailoring themselves to the UAE population, the company has become one of the most popular brands in UAE today. 

  • Emaar

    Dubai has quite a happening real estate market with many overseas investors also showing keen interest. Emaar, a real estate company with headquarters in Dubai is one of the most popular developers in the UAE. Emaar owns many luxury projects as well as hospitality hotspots including the Burj Khalifa. Along with having a major presence in UAE, the company also operates in 36 countries such as the Middle East, Pan- Asia, Africa, Europe, and North America. Despite the slow down of the real estate sector, Emaar had a good financial year in 2019. This can be attributed to Emaar’s popularity, customer-centricity and a robust sense of business. 

  • Careem

    Be it any country, the era of startups has arrived. Even the smallest of nations are filled with enterprising companies trying to cater to their niche market segment. How can we not have a brilliant startup in UAE then? Careem is a fine example of young minds coming together for a brilliant customer-centric business. Careem is the UAE’s answer to Uber. The company started as a car booking service for corporates and later evolved to a transportation management enterprise with cars for hire every day. Started in Dubai in 2012, the company is now in seven countries such as North Africa, Pakistan, and the GCC region. The hard work and staggering growth numbers paid off when Uber, the ride-sharing unicorn startup acquired Careem for 3 billion dollars in March 2019. Now, Careem operates as a fully-owned subsidiary of Uber in the UAE but with its brand name Careem. The company also has many other ventures such as Careem Bike and Careem Pay.

  • Yas Island

    For a nation with a huge tourism base, it is expected that one of the biggest entertainment destinations gets featured as a popular brand for 2020. Yas Island is a leisure island developed by Aldar Properties as the ultimate tourist destination with multi-purpose spaces, shopping, and entertainment zones. With an area spanning 2500 hectares, this island was named as the world’s leading tourism project in 2009. The island has everything one can expect from the best holiday. Yas Island has a plethora of entertainment zones and boasts of various amenities such as Warner Brothers climate-controlled theme park, Ferrari World, Yas Marina Circuit, Yas Marina, Yas Waterworld, Yas Links, Yas Beach, and Yas Mall. While everything from the beach to the hotels to the golf course is designed quite exquisitely, the show stopper has to be the stunning Warner Bros kingdom in Yas Island. The Warner Bros kingdom has six zones including DC’s Metropolis and Gotham City, Cartoon Junction, Bedrock, Dynamite Gulch, and Cartoon Junction. Also, a bigger attraction has to be Batman: Knight Flight, where customers can come and fly in Batman’s place – the Batwing. 

  • Etihad Airways

    Etihad Airways commenced operations in 2003 with a head office in Abu Dhabi. Etihad Airways was founded by Sheikh Khalifa bin Zayed Al Nahyan, with an ambition to establish an airline for Abu Dhabi. Great service, luxurious amenities and on-point branding has made Etihad a very popular airline in UAE. Etihad was also ranked the most punctual airline in the Middle East in 2019 and rated as one of the most punctual airlines around the world. Resonating with the rich taste of the people of UAE, Etihad has many prime and luxurious offerings. The most famous of those have to be the Etihad residence, a proper residence-like cabin with a private butler that can make anyone forget they are actually in the air. A young company, Etihad is now one of the most coveted luxury commercial airlines worldwide which is no small feat. However, the company is casting wider nets and offering the same luxury offerings to economy class passengers as well wherever possible at a price. This has increased the airline’s popularity to a whole other level. 

  • Dubai Duty Free

    For most people who love traveling, shopping is one of the major reasons why they love traveling so much. Especially Dubai where you get many specialty items and are high on the bucket list of many. Dubai Duty story ensures that the tourists tick as many items as they can on that list. It’s a very interesting story as to how The Dubai Duty store came to be opened in the Dubai International Airport. The company Aer Rianta, who operates a similar setup in Shannon Airport was called by the Dubai government to set up the same in Dubai but within six months. This was part of the on-going initiatives by the Dubai government to improve tourism and enhance tourism experience going forward. Established in 1983, this shopping destination has gone on to become the world’s largest retailer and plans to expand to be almost a 3 billion dollar turnover company by 2025. This doesn’t seem like a far fetched plan as Dubai Duty free has everything one could hope to buy from their trip to Dubai. From specialty dates, plums, gold jewelry, and perfumes, etc. A walk through their aisles is like a mini-tour of Dubai itself. The reason why everyone loves Dubai Duty Free is because of their impeccable service and a wide range of products to leave everyone walking through their doors feeling spoilt for choice. 

  • Etisalat

    This is the age of mobile phones and the market of mobile network companies is becoming as cut-throat as ever. Etisalat has managed to become one of the most coveted brands in all of UAE in a very competitive market. Its presence over 16 countries in the MENA region adds to its credibility. Etisalat has also been successful in bringing 5G to UAE and making it one of the most connected countries in the world. The brand’s commitment to providing seamless service and top-notch products is the reason for its popularity. Because of Etisalat’s access to 5G, Dubai has now become the world’s first 5G connected airport. 

  • DU

    DU is a popular telecom service provider in the UAE and is considered the largest after Etisalat. Having been in service for quite some time now, Du has now branched off into various services such as fixed-line connections, mobile connections, broadband services, and digital services as well. Du has tariffs pretty close to Etisalat eliminating the chance for price related competitiveness in the market. Du has all major mobile connections related amenities such as closed group calling for businesses, pay per second billing, an online portal for payment and other queries, and Mobile TV too. In a major collaboration for the brand, Du and Dubai tourism launched a sim service exclusively for tourists coming into Dubai. A prepaid Dubai sim given to tourists will be active for 30 days or until the tourist leaves the city whichever is earlier. This has ensured that Du becomes a preferred service provider for natives and tourists.

  • Emirates NBD

    Dubai is a growing economy with multi-million dollar transactions happening and needs a strong financial organization. The Dubai government-owned Bank Emirates NBD is just that. The National Bank of Dubai (NBD) merged with Emirates bank to form Emirates NBD in 2007. Emirates NBD is not just a bank, it is one of the largest banking groups in the Middle East that also has operations in over six countries such as Egypt, Singapore, Africa, parts of China, parts of Indonesia, India, UAE, the kingdom of Saudi Arabia, and the United Kingdom as well. Being such a large bank with millions of customers all over the world, Emirates NBD has always stayed on its toes to provide the best to its patrons. Their one of a kind supply chain portal where one can apply for everything such as credit draft, trade loans, and guarantees has reduced a lot of paperwork and time for their customers. In terms of management, they have high-level efficiency systems in place to ensure customer satisfaction. Ease of business and efficiency has made Emirates NBD one of the leading banks in the region.

  • RAK Ceramics

    The last decade in the UAE saw a lot of progress in the construction industry. The architecture scene in Dubai is known to be one of the best in the world. Everything from planning to design to the exterior appeal is one of a kind. This is only possible because of the hard work of many architects, engineers, and vendors who have worked tirelessly to deliver the best. It is safe to say that this list of top brands had to include RAK Ceramics. Premium fittings and tiling brand, RAK ceramics delivers excellent quality with unmatched designs in almost every product. Headquartered in UAE, one of the largest ceramics brands in the world, RAK ceramics is a name synonymous with success and popularity. The fact that their yearly production and export numbers run in millions is enough to stand testament to the brand’s value among customers. They have service in 150 countries and have reached a stage in the industry where any construction project is incomplete without their products. Be it tiles or bathroom and kitchen fittings, they are world leaders in every area. All of their products are made in adherence to international standards making them the premium choice for a lot of people. 

  • Al Ansari Exchange

    Al Ansari Exchange is a firm that has been a part of the UAE as a trading business even before the formal banking sector was established. The company became a formal exchange after opening a branch in Abu Dhabi in the 1960s. Since then, it has been a favorite for its trading activities. This is evident from the fact that today single-handedly the company handles more than eighty thousand transactions in a day and is responsible for 30% of the market share in the UAE. Not just in terms of the market share, but, Al Ansari Exchange has made great strides in winning the hearts of the people who are the best in this business. Certified as an ISO 9001 company and winner of the Sharjah excellence award in 2019, the company has established itself as a leader. The company plans to expand to Kuwait and other neighboring countries.

  • Global Village

    Imagine you have set off on an adventure to a destination where you get the chance to experience a variety of cultures at a single place. This is what Global Village, UAE offers you. Global Village, UAE is located in Dubai and lets the visitors experience a staggering view of almost 90 cultures in one venue. This entertainment destination recorded as many as seven million visitors in the year 2019. It has four main areas, which includes a carnival, concerts, food, and shopping. Famous artists such as Shah Rukh Khan, Liam Payne, Jason Derulo, and Rahat Fateh Ali Khan have performed here. It is known for its extravagant shows, luxurious events, amazing food, and great hospitality. The Global village is open from October to April every season and the dates are put on the official website in advance, for ticket sales. Due to the variety of entertainment options, Global village Dubai continues to be the number one family entertainment destination for people in Dubai and all over the world. 

  • Atlantis

    For a long time now, Dubai has been a place to lounge in luxury and experience the best in the world. Many people travel to Dubai with the sole aim of experiencing a different level of hospitality. Atlantis, The Palm is a luxury resort located in Palm Jumeirah. Themed on the myth of Atlantis with an Arabian touch, this huge facility has over 1500 rooms with many luxurious stay offerings. The biggest attraction though has to be that the hotel’s underwater rooms look into one of the biggest aquariums housing close to 65000 sea creatures. You will be amazed at the view that you would not understand why Aquaman and Ariel chose to live on the land. Even without the underwater rooms, Atlantis is the definition of a luxury stay. Right from the hospitality to the food and even the giant water park called Aquaventure, the guests here enjoy royal service unmatched anywhere in the world. Such is its popularity that the hotel has been featured in many popular shows such as X-Factor, Keeping up with the Kardashians, and the Bollywood movie Happy New Year, featuring Shah rukh khan and Deepika Padukone. 

  • Samsung

    Samsung is a brand that needs no introduction anywhere. Samsung is a global leader in luxury smartphones and has been producing every form of the electronic device right from printers, televisions, hard drives, and cameras with utmost quality and unique features. In today’s age when we love our gadgets more than our life even to the extent of feeling handicapped or unproductive without them, Samsung has become a household name. Specifically, in UAE, Samsung has been a very popular brand. Even some of the major product launches for the brand have been centered around the UAE market either in terms of marketing or product offerings. In a recent survey, it was found that Samsung is the most popular handset brand in UAE with a 28% presence in all networks compared to Apple’s 14%. In terms of sales, Samsung products have surpassed many other brands including Apple in the UAE. The company offers many exclusive products and offers for its clientele in UAE. Another reason for the company’s growing popularity could be attributed to the launch of its B2B services where it partnered with leading hospitality and finance sector brands to provide integrated and seamless operative services. 

  • Honeywell

    For the past few decades, the business arena of UAE saw many changes. Traditional businesses have started to receive competition from new-age ideas and even old companies have adapted to the tech way of doing business. This allows them to compete at a global level. In such a scenario, companies like Honeywell that deal in building management systems, performance analysis, and many more metric-based technologies have a huge potential for growth in UAE. Honeywell is a Fortune 100 technology company working in the Middle East for more than 60 years now. They work with the major industries such as hospitality, oil and gas, aviation, security, and logistics to provide and equip them with cutting edge technology for better business. Companies who consult for their smart and efficient solutions save money and time in the long haul. Honeywell is one of the topmost preferred brands for leading industry players. What sets Honeywell apart from its peers is its in-depth understanding of the working of each industry gained over many years of experience across the world. It also helps that they also take a data-driven approach and empower their clientele to do the same. 

  • Pegler

    Being the hub of quality construction practices and world leaders in new construction techniques, UAE is a dream market for many manufacturers in this industry. One such market leader in construction materials in Pegler. UK based manufacturing firm for valves and other major plumbing fittings, Pegler Yorkshire company has managed to carve a sizable market for themselves in UAE. Pegler supplies many leading qualities of brass valves and fluid control solutions to industries and developers that are in line with international standards and local quality values. By working extensively with local dealers and major showrooms, Pegler has ensured the presence of its brands in all parts of the country. They continue to be a dealer’s choice because of their quality and brand recall among everyone in the UAE. You can find their products in stores such as the Junaid world, Anbi Group, and Faraidooni Bathware, etc.

  • Canon

    A global leader in camera-driven and imaging technology-related products, Canon has a huge market presence in UAE. All canon products right from the DSLR Camera, printers, and scanners have been welcomed by the people in the UAE wholeheartedly. The company has research facilities all across the world working tirelessly to deliver world-class imaging technology and products to the world. Realizing the business potential in the UAE market, Canon has worked on an e-commerce platform exclusively for the Middle East. As a bid to improve the customer experience the Canon ME E-commerce platform will have a range of 450 products and cater to the tech-savvy market of the Middle East. The Canon effect is already visible in UAE and especially tourist spaces where Canon is the choice of the majority of tourists and many travel influencers and bloggers as well. 

  • Siemens

    We already saw how technology-driven and innovation-centric brands are becoming in the UAE. Also, when we speak about innovation, technology, and sustainability, it is not possible to leave Siemens behind. Siemens is a German multinational company headquartered in Munich involved in producing sustainable, smart and energy-efficient systems and products across industries. UAE is extremely committed to the fight against climate change and has introduced several policies for individuals as well as industries to follow. When we talk about sustainability as well as profit margins, the common point that comes up is operational excellence. With Siemens building technologies as well as performance rating systems, companies can easily kill two birds with one stone. Siemens as a company has many solutions for the problems ailing different industries and they claim to have the technical as well as the business expertise for them. Right from cybersecurity to automation, Siemens has successfully carried out many projects across the world. 

  • Bosch

    Another German company that takes pride in its engineering capabilities is Bosch. Bosch is a German-based organization working in various fields such as hardware, industrial technology, building technology, sustainable technology as well as mobility solutions. Bosch in the Middle East and UAE is committed to delivering quality products across industrial sectors. They work closely with oil and gas industries, petroleum manufacturers and the construction industry as well to increase the reach of their technological solutions for these industries. Bosch traditionally has had a good turnover in the Middle East region with UAE being a major market since the year 2015. The company managed to record a year on year growth of 11% between 2017-2018 in the UAE. This is a significant improvement for the company as they only opened their showroom unit in the UAE a decade ago. 

  • Bobcat

    Bobcat in UAE is almost a household name. This name that represents strength and durability across the UAE is the name of a leading compact manufacturing brand. An industry leader, Bobcat manufactures and sells compact equipment for many industrial and retail sectors. Their equipment is used in construction, landscaping, and mining industries. They are also used for gardening purposes in some households. The journey to becoming a popular brand in the Middle East and especially UAE was possible only because of the extensive distribution network established by the company back in the 80s. Recently, they launched a successor to one of their popular products based on client feedback. Being in the industry where products are to be used for the long-term, Bobcat has worked hard to reduce the maintenance cost of its equipment to attract the market segment. This kind of customer-centric approach is one of the major reasons for the success of the brand. Having gained significant experience in the UAE markets, the company is continuing to put efforts into expansions to neighboring countries.